Who is your target audience?
My target audience for my perfume is females in the 16-21 age range. I think my advert will appeal to this audience because of the use of the image at the beach and encorporating the beach hut into the image. I think the use of these images will appeal to my target audience because of the summer lifestyle that they want, the summer lifestyle being a very relaxed way of life, being at the beach,surfing,beach partys. I also think that my advert will appeal to the target audience because of the fashion associated with the beach that appeal to this age range. My advert would probably been printed in magazines such as; Glamour and Look, it would also be shown mainly in summer becuase of its association as an advert with the summer season. The audience that i am aiming to target will be intelligent, have high aspirations for themselves, aspire to have a well respected career, however they will be fun loving, happy and the type of people who enjoy life to the full. My advert appeals to my target audiences values by using the beach setting and the bright contrast to represent happiness,enjoyment and having fun. My audience will view the advert from a female perspective because of the font that has been used which is very feminine because of the butterfly that has been drawn on the side of the `F`, the advert would also be viewed from a female perspective becuase of the perfume bottle, this would be because the bottle has a mirrored effect and the use and possesion of mirrors is usually associated with females.
How did the technologies help in the process of constructing the advert, and how comfortable are you using the technologies?
I used digital photography to take my photograph of the beach landscape. I used the website dafont to create a suitable font for my advert, which used the same theme as my perfume. I also used Flickr and Blogger, which enabled me to annotate my advert and post both my advert and analysis questions. I used photoshop to enhance my image, I increased the brightness and contrast, in order to brighten the image and create a summery look to the advert. I used the burn tool on the sand dunes and part of the sea, in order to enhance this part of the image, to make it look brighter and to create a reflection effect on the sea. I used the sharpen tool to bring out the black in the font more and i also used the colour recognition tool, which helped me find the exact colour of the background so i could use the fill tool to fill in the background of my font in order for the font and image to blend together better.
How does your advert represent particular social groups?
My advert represents women by using an informal, pretty and feminine font, my advert also represents women by the use of the perfume bottle, because of the elegance of the bottle. The advert represents women as; fun loving,happy,succesfull and fashionable. The advert implies to us that a womens place in society is somewhere fashionable,fun,exotic and happy. The advert also shows that women are represented in this advert as being people who want to be succesful,fashionable,happy and enjoy their lives.
Assessment sheet
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