Cinema production if affecting the british film industry in the way of technological convergence, the issue of technological convergence is that; as other technologies are discovered and being used more frequently, this then decreases the amount of people that will use the cinema as a place to view films, and will therefore use alternative ways such as; HD dvd players, blu-ray players, ipods, mobile phones, iphones and various other ways to watch films. The introduction of new technologies that allow people to watch films, affects the british film industry because of the new technolgies people will no longer want to go out and watch films at the cinema, when they could download it or watch it on sky+ or another televsion provider that allows you to watch films and record them, to playback t anytime of your choice.
I have studied vue and cinema city cinemas. They are both of importance, because both cinemas, have digital technology which enables live event such as concerts and sports matches to be streamed live to the cinema, you can also connect with other players around the world on games consoles and play them on the big cinema screen. Cinema city is important as although it targets a smaller audience than vue cinemas and only has three screens, it offers a wider vairety of films such as; foreign language, specialist, films that are relevent to the location of the cinema, they also offer a variety of specialised event at the cinema such as; kids club, slackers club etc, which widens the audience. The use of these event and the films they screen help to diversify content, therefore widening the audience and increasing profits. Cinema city is also part of the digital screen ntework, which enabled them to have more digital technology within their cinema. Vue is also important, because of its technology that allows 3D films to be screened at their cinema, although 3D technology has been around for a vast amount of years, it has only become popular in recent years because of proliferation of 3D and the amount of conventional mainstream films that are know being released, it also acts as a unique selling point.
New digital cinema production affects the films and other products that cinema city and vue produce and distribute, because digital technology enables the cinemas to screen more films, because it is cheaper to use digital technology as opposed to a 35mm films reel, which is extremly costly and difficult to use. Digital technology also enables the cinema to screen 3D films, which widens the audience and gives them a unique selling point. The use of digital technology, enable the cinemas to exhibit a wider vairety and more screenings of each films, therefore increasing the audience and increasing profits that the cinemas and the films make. It affects how the audience consumes the product because it offers the audience a wider variety of films to watch and the experience of 3D and watching live streaming concerts and sporting matches at the cinema.
The advantages of technological convergence is that it has helped media technology to evolve and offers a variety of ways in which to be able to watch the films such as; hd, blue-ray, downloading, film rental, online, youtube etc. This enable us to increase our individual consumption of films, because of the increasing ways in which we can access them, however this also has its disadvantages because it will decrease the conventional ways to watch a film and will decrease profits made by cinemas and film companies, therefore leading to a decrease in film making within the film industry. Piracy is has an effect on our consumption of films, because although it is exploiting the film company, directors and actors, however it increases people film consumption. Although it increases the amount of people who watch the film, it does not increase the profits that are made, because people are getting it on dvd or downloading the film illegally.
From my own personal viewpoint i believe that the digital cinema production is effecting the british film industry, in both good and bad ways. I think that the introduction of digital technology into cinemas, is a good point as it increases the amount of films and screenings you can show at a cinema, because they are cheap and easy to use as opposed to 35 mm film, which is expensive and was difficult to use. I also think that digital technology is better, because of the diversity and advancements that it has, which diversifies what the cinema has to offer to its audiences. Although, i think that the advancements in the media, could possibly decrease the amount of people who go to the cinema and also increase piracy, because of the variety of ways that you can play films.
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